What does accountability look like on the internet?

an ad for the dating app ‘keepler’ capitalising on the virality of west elm caleb

Originally published on Substack.

A question I’ve been thinking about for a long time is what accountability looks like online in the 2020s, particularly what it looks like when groups of people work together to seek ‘justice’ as a collective, bypassing traditional avenues in favour of more direct action.

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